You've outgrown your online presence
Referrals are working... until they're not
You can't see yourself clearly enough to fix it
You've tried. It didn't stick.
A strategy-led process built around one insight: for independent consultants, the gap between how good you are and how you're perceived is almost never just a design problem, and almost never just a strategy problem. It's both. This is how we close it.
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Before anything is built, we identify exactly where your current presence is losing you trust, rates, and opportunities, and what's already working in your favour. We define how you need to be perceived, who you're speaking to, and what makes your practice the obvious choice. This is the foundation everything else is built on.
We translate how you think, work, and operate into a visual identity and narrative that communicates your level before you've said a word. Logo, typography, colour, design language. Every decision tied back to how your specific clients make trust decisions.
The website. The profile. The touchpoints. Designed, built, and aligned so that wherever someone encounters you – a Google search, a panel programme, a warm email introduction – what they find matches the person they were told about.
I work with two to three clients at a time. No more. If you're considering working together, the audit is the right place to start.
"Cristiana was a wonderful thought partner who took the time to truly understand me and my practice. From the very beginning, I felt that she got me and genuinely cared, and that feeling carried through every stage of the website design and development process. My goal was to create a site that is both a beautiful place to visit and a professional space that educates people about my work. Cristiana did an exceptional job of combining these potentially conflicting goals, and the final result exceeded my expectations."
"They took the time to truly understand our mission and the soul of our company and how it connects to our clientele and the Founders and leaders we work with. They put everything they had into this rebrand and crushed it. I cannot possibly recommend them highly enough."
Less than you'd expect. We start with one real conversation, not a brief, not a form. From there, I carry the process. You'll be asked for feedback at key stages and give final sign-off before anything goes live. You won't write your own copy. You won't choose between fonts. You won't coordinate anyone. Most clients tell me it was easier than they expected.
Because this process doesn't start with design. It starts with how you need to be perceived — by your specific clients, in your specific market, at your specific level. The visual work only begins once that's clear. The 2–3 visual directions I present aren't aesthetic proposals — they're strategic ones, each grounded in a different way of expressing what you've built. You react to what you see, not what I imagined.
You'll see 2–3 distinct directions before anything is finalised. Each one is grounded in the strategic work we did together, so nothing arrives without context. Your reaction in that first review tells me everything — and we land on the direction together. Nothing moves forward until it feels right.
6–10 weeks, depending on scope and how quickly feedback rounds move. Most clients have a presence they're proud to send people to within two months of starting.
The process is built specifically for independent professionals in high-trust industries — where reputation precedes you, referrals drive most of your pipeline, and your clients make decisions based on perceived credibility before they've spoken to you. If that describes your practice, it's likely a fit. The audit is the right place to find out.
The process is built specifically for independent professionals in high-trust industries — where reputation precedes you, referrals drive most of your pipeline, and your clients make decisions based on perceived credibility before they've spoken to you. If that describes your practice, it's likely a fit. The audit is the right place to find out.
